Today I’m here to speak up about brand snobbery. This is a topic I actually feel very passionate about as I think I encounter it quite a lot, not only in life, but within the blogging community. It seems that if you don’t regularly shop at Topshop and River Island then you might as well not have a blog, when in reality they’re out of a lot of people’s budgets, even if they’re technically ‘high street prices’.
Earlier this year I wrote an extended essay for school all about size zero models and their impact on other models and the wider world. When I was writing it I researched into lots of former models who were pushing for more representation on the runway and better health checks within the modelling community to prevent sick, mentally ill and incredibly young models from walking in the shows.
Finally, finally, some designers have taken notice and made amends to their modelling requirements. French groups LVMH and Kering, which own some of the largest designer names out there, such as Gucci and Yves Saint Laurent, have been the first of their kind to implement rules to this extent with their models.
The new rules state that female models cannot be below a UK size 6, male models cannot be below a UK size XXS, all models must provide a doctors note stating they are healthy and fit to model, all models must be over 16 if being used for adult clothing and those between 16 and 18 must be accompanied by a chaperone if travelling abroad. These rules should encourage a bigger representation of curvier women and plus sized models on the catwalk as well as older models too. Of course, it also ensures that all the people within the modelling community are safe and less likely to develop eating disorders as the need to be stick thin to be a model should slowly fade away.
It should be interesting to see a fashion week where not every show is completely made up of size zero models, like they have been for many years. I hope that this act by LVMH and Kering inspires other big fashion houses to do the same so eventually all catwalks will be more diverse and accepting of every size.
What do you think of this news? Tell me in the comments below!
(All of the research I did on this news came from here)
Love Chloe x
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I couldn’t believe what I saw when I was out shopping the other day, surely I’d been wrong, surely any self respecting shop wouldn’t display mannequins with visible ribs. But no, unfortunately what I saw was very much real and I admit it made me feel a little sick. What was the need for these skeletal mannequins? Tall, stick thin mannequins with almost hollow stomachs and carved out ribs were stood in the shop window displaying the clothes that this shop were selling, half of which were clipped into position as the shop didn’t even sell clothes that small. It made no sense to me, the mannequins definitely didn’t entice me to go into the shop. Instead they left me questioning myself about my own body and what our world has come to.
Size zero is a phenomenon that has hit the fashion world by storm over the past twenty years and has resulted in a multitude of problems across the modelling and fashion industry. Runways are full of skeletal girls battling eating disorders, shops display mannequins with impossibly tiny figures and the media portray this twisted parody of the human body as the epitome of beautiful. I’m not saying that thin women, and people in general, can’t be pretty, of course they can. All shapes and sizes are beautiful, but the problem starts when a particular body type begins to be presented as perfect and every other shape is discouraged.
For most people this stick thin body is an unachievable, unhealthy way to be as the only way to get to this weight would be through starvation or other unhealthy methods. So why are our high street shops displaying these mannequins which 99% of their customers can’t relate to?
In today’s world surely we should be trying to show that every shape is beautiful instead of focusing on a skeleton as our ideal. It’s hard enough to do that ourselves without the shops we visit depressing us even more. In a perfect world there would be a multitude of different shaped mannequins which we could all relate to, thus making us feel more confident, represented and included as we enter the shop.
Unfortunately I couldn’t get a photo of the mannequins in the shop I visited but I have found some photos online of similar mannequins being used in other shops. Of course, the pictures belong to the respective owners.
These mannequins supporting unhealthy bodies need to be stopped, I’m sure you agree. The sooner we promote beauty as being all shapes and sizes, the enter. Remember, we are all beautiful.
This post comes as the first in my new collection of posts, Fashion Police. I’ll focus on problematic areas within the fashion world and the latest news in the industry, I hope you enjoy!